Following is a link to IBM’s social computing guidelines along with an easier to follow video.
Much of it is common sense, but as a policy, and a business owner, it is wise to spell it all out and have each employee read and signoff on their understanding of the same.
Of particular note is for employees who have personal and business blog/twitter accounts, and are known for both, to put a disclaimer on the personal accounts that their views are theirs alone, and not necessarily representative of company X.
Social computing is too valuable not to use and represents an excellent opportunity to engage with prospects, customers and fans of your business. Go forth and blog, tweet, facebook and the like – just don’t forget some basic offline rules and operate with a big dose of common sense.
